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Roulottes Prolite - History
Martin James, the changing in the VR
Says which he fell inside when he was young. It is a good caricature which
one can be made of Martin James. Son of Donald James that young people
will have known in the manufacturers Holiday and Gipsy or dealers
Rémillard and A.S. Lévesque, Martin can advance that he passed most
clearly from his life in the recreational vehicles. Young person, it
followed the governor who was going to meet agents. Teenager he spent his
summers on a line of assembly to learn the rudiments from the trade, to
listen to the experts speech of their techniques. He was in turn
assembler, technician, manager of hiring of sale or service. He studied
the market Québécois, retained criticisms of the consumers before working
out the plans of his first caravan, Fusion 19, and carrying it out in his
own garage, a little in Henry Ford! Then he founded Prolite, a company
whose vocation consists in building light VR. In 2004, Prolite offers
three models through five distributors to Quebec. There is thus changing
in the field since Martin James is in about thirty!
Foremost, a passionate
"I have the impression to give pleasure at each day, launch, so much I am
at ease in my workshop" That was not easy to launch the company, but I had
much assistance of the CLD of my area. I was convinced of the need for
caravans light and built well for the Québécois market. However, to
structure a company and to make it progress required a technical support
which I obtained from them ". As Henry Ford who had built his first car in
his garage, Martin settles in spring 2000 in the residential garage and
assembles of any part his first Polaira. It occupies all space, so much so
that he must slip it outside before raising it to pose the wheels! It
becomes representing thereafter to find a first distributor. He goes to A.
S. Lévesque or he makes a presentation with the personnel. André Lévesque
will acknowledge to have been very sceptic before seeing this first unit.
However, with the first glance, noting the quality of the product, he
states with Mr James that it will have to leave Polaira in the court, to
be turned over some with his small happiness and an order of several
additional units. The first stake was posed.
More roomy buildings
Of the family house, Martin will move in a small workshop which will
become too exiguous at the end of one year, then in more roomy in the
industrial park of Saint-Eustache. "We will be able to produce
approximately a hundred units per year in the current room and I plan to
double surface in 2005, if all is well". Gradually, Prolite makes its
niche. We can count on personnel of experiment for which the quality of
construction precedes ".
Made in Quebec
Martin James reviews honour of saying that its products are to 90%
Québécois. "Our suppliers are in Granby, Oka, Blainville. Steel, wood, the
glass fibre and the windows all are from here. Only the apparatuses such
as the stove or the refrigerators come from the United States. We know
that these products are of high quality since they are often conveyed in
the south of the border and return to us in top-of-the-range VR. All our
units are assembled with the hand, are approved SCA and are scrupulously
checked before the delivery. Except some pips of youth on the first units,
we never had the least failure ".
Major changes for 2007
A room of watch is opened at the 1100, boul. industry with St-Jerome in
order to present the models of caravans and the creation of a dealer at
the same place for the customers of the area of Montréal. This new site,
of a surface four times more important than the factory of St-Eustace, has
modern equipment to be able to manufacture more than 400 products per year.
New services are also offered for the hiring of travel trailers, a store
of parts and obviously the financing on the spot. A new model makes its
entry in 2007, that is to say the max 21, of a weight of 2750 pounds with
two axles.
2009
New modele, the Prolite Evasion 16
2008
New model for 2008, the Fusion 19 (will replace the Polaira 17).
2007
A room of watch is opened at the 1100, boul. industry with
St-Jerome in order to present the models of caravans and the
creation of a dealer at the same place for the customers of
the area of Montréal. This new site, of a surface four times
more important than the factory of St-Eustace, has modern
equipment to be able to manufacture more than 400 products per
year. New services are also offered for the hiring of travel
trailers, a store of parts and obviously the financing on the
spot. A new model makes its entry in 2007, that is to say the
max 21, of a weight of 2750 pounds with two axles.
2006
The eco 12, small caravan practises of 750 pounds. Removal on
the Industrial boulevard with St-Jerome.
2005
To adjust itself at the requests of the customers concerning
ultra light travel trailers, the model Ultra 24 is replaced by
a model very light and incomparable, that is to say Mini 13 of
a weight of 865 lbs. Some modifications with the models
Profile 14 and Fusion 19 will accompany this vision towards
increasingly light caravans in order to agree with the current
practices of life.
2004
When Fusion 19 is launched, Martin attacks a caravan with
compact bolster which can be drawn by compact vans. Thus is
born at spring 2003, Prolite Ultra 24. "It weighs 3995 lbs and
is ideal for the small families because of her price and its
fickleness. The American manufacturers have the monopoly of
the large machine, but offer very little in the compact and
light segment ". With two models which find taking and of the
points of sale which is added, Martin worked out an ultra
caravan light (Profile 14 feet of 1350 lbs) tow able by a
compact car which is now offered to those which seek small and
practical. The cocooning also finds followers in the VR!